We can also offer specialist competence for selective measures as copywriting, art direction or planning. Just as traditional ad agencies, our services obviously include creative teams for advertising solutions: ads, commercials, catalogues – or whatever the task demands.
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Best practise: FutureLab Direct Services
Caparol:
The Painter’s Best Friend
FutureLab’s first step was to refine the values from Caparol’s international platform. The next step was to develop a customer promise for the Swedish market: “The Painter’s Best Friend”. The target was to create awareness in a short time, and by that claim a clear specialist position at the market.
After they established new shops at a tremendous pace, Caparol could finally launch the campaign called “Welcome to a world of professionals”, with the new customer promise as tagline, in spring 2008. FutureLab produced the guidelines and templates; Caparol added the finishing touch to the campaign in-house.
Centiro:
Get closer!
How do you communicate the extremely complex products and solutions of a technology firm in a way that make sense also for a layman? And that without sacrificing the important dynamics that avoid a commonplace and boring message. The answer was found in the communication concept “Get closer”, in which Centiro’s offer is clarified in a, for the industry, highly unconventional style, with references to contemporary popular culture.
Production: FutureLab in cooperation with 3D wizards Digipunk. The concept is applied to a number of channels: fair stands, web, advertising and presentations.
Hammar Maskin:
A more modern Hammar made with small means
Hammar Maskin AB was searching for a more modern and international approach for their marketing. Can you help us, even though our budget is tight and our existent pictures are all you get? Under the motto “small but significant changes”, FutureLab created a visually attractive style for catalogues and advertising. The project also included a minor update of Hammmar’s logotype.
INTERSPORT:
INTERSPORT’S best friends
Since 1998, Club INTERSPORT and the member magazine InterAktv are the retail chain’s prime marketing tools. Both for strategic brand-building, and to push sales in the stores. FutureLab develops and produces the member magazine, in which interesting stories are mixed with strong offers. Today, InterAktiv reaches 10% of all Swedes interested in sport.
Kinnarps:
The classroom of the future – group work of the year
The classroom of the future is a competition organized by Kinnarps Interior. It is targeted at pupils in fourth and fifth class. To win – first prize is furniture to a value of SEK 100,000 – they have to make the best drawing of their dream classroom. The concept is developed and produced by FutureLab.
Marbodal:
The Living Kitchen on a wide front
In 2006, FutureLab developed a new concept for Marbodal’s TV commercials, in cooperation with Fido Film. A new customer promise, “The Living Kitchen” was integrated with periodic sales campaigns. The concept also included a new product catalogue, in-store communication and image enhancing advertising.
FutureLab also produced sales campaigns each autumn and spring. Since Marbodal is the only kitchen supplier authorized by Svanen (Scandinavia’s leading eco label), the spring campaign 2007 was devoted to the environment
Mitt i Borås:
Park in the centre of Borås – plenty of space!
Borås city has been struggling with a rumour of how hard it is to find a parking lot. Especially during weekends. Mitt I Borås, a promotion organisation for the city centre of Borås, wanted to clearly show another, truer picture. FutureLab created a basic information campaign with an animated commercial that was broadcasted locally in autumn 2009. Very few Borås citizens missed the message.
