FutureLab Method is our own high-speed model for successful strategy work. The method strips the company’s offer from all ambiguity; it gives structure and emphasizes the unique in the business idea. We add substance to the brand and make it comprehensible and manageable for customers as well as co-workers. In addition, we do it in record time to be able to launch at an ever more impatient market.
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Best practise: FutureLab Method
Bolon:
Bolon gears up with clarified offer
Swedish design wonder Bolon has gone from an exclusive niche phenomenon to an internationally established and approved supplier of the new generation’s flooring. Flooring that despite its extreme durability still provides a clear textile sensation. Hand-in-hand with Bolon’s executive team, FuturLab has developed the business platforms and offer structure that will take the company to the next level. Meetings model: Workshops.
Blick:
A clearer Blick (eye)
Help us make our offer more distinct and simplify sales, read the brief from the management team. FutureLab’s proven offer structure did the job. In brief, it is a method that categorizes and conceptualizes in order to simplify communication. The project also resulted in a brand platform for the new Blick Möteskonsult (meetings consultants).
Kinnarps:
Development and realization of a global brand promise
FutureLab och ledningsgruppen på Kinnarps har i ett nära samarbete skapat ett starkt, globalt varumärkeslöfte och en tydlig erbjudandestruktur för hela Kinnarpsgruppen rörande allt från sortimentsuppbyggnad till varumärkeshantering. I utvecklingsarbetet har även en rad olika workshops tillsammans med Kinnarps nordiska och europeiska dotterbolag genomförts.
UniGraphics:
A new, strong brand with refined offer
With a new graphic profile and a clarified offer, UniGraphics entered the labelling industry for real. The new concept was introduced at PR Expo in Jönköping, August 18, 2010. And the response from the audience was not long in coming. FutureLab developed platforms for brand and communication, together with a clarified and simplified sales process for UniGraphics.
White:
A united White to new challenges
White’s ambition was to strengthen their brand to clarify their position. Evaluating the concept of “architecture” and clarifying their comprehensive and somewhat complex offer through a new offer structure, made a large part of this project. FutureLab had experience from similar projects and had developed a model to streamline the communication, internal as well as external. The project was carried out with key persons at White, during spring 2008. Meetings- and development model: workshops.
