But to put it simply, don’t let the size of concepts like integrated offer, global competitivenes and progressive positioning strategy frighten you away from a new and exciting business relationship. It’s perfectly all-right to order “only” a logotype or advertising concept. In fact, the majority of customers who have been with us for many years, and who are now large, succesful companies, started off on a small scale.
Business
FutureLab works as an advisory partner in matters small and large. Not because we think that your company lacks vision and long-term strategies, but because we can offer an outsider’s fresh perspective, take a wider view and add a little extra sparkle to everyday routines. Our services include consultations on company matters and business strategies, where FutureLab can provide new views on organisational, partnership and financing models. FutureLab can also apply a communication and brand perspective to add a dynamic touch to the development of your brands, products and range.
Brand
FutureLab works with long-term brand issues on a wide front. Over the years, we have carried out a wide range of assignments for a wide range of clients, from small niched specialists to big retail chains. FutureLab also has a wealth of experience in developing own brands, where the majority of clients have been leading international players. Our services have ranged from the analysis of markets, competitors and situations to the development of strong, distinctive brand platforms.
Design
Design has come to mean much more than the appearance - shape, colour, lines, etc - of a product. A large proportion of the companies whose brands have been most successful in the market place are those who embraced design as an integral part of their strategy.
FutureLab always works with design to differentiate a brand and give it a character, a persona. Our services cover both theory and practice, from the development of design platforms and strategies for brand identity, to the design of the products and their sales-generating packaging, point-of-sale material and display units. We are also experienced in shop design.
Sales
If television advertising can make people laugh, then sales are sure to go up! No? We don’t think so, either! Instead, FutureLab develops strategic and tactical models to provide the maximum dividend for each client. Our services range from communication strategies and advertising concepts to complete solutions for advertisements, catalogues, brochures, client magazines, films and web. FutureLab’s many years of experience in retailing concepts also enables us to offer solutions for in-store communication and sales promotion needs.
Meetings
Year after year, companies spend large sums of money on meetings, conferences and events. Yet, many meetings are still an unstructured waste of both time and money, and often lack any form of plan as to what is to be achieved and how it is to be done. FutureLab is a well-known phenomenon in the meetings industry, with a wide experience of planning and implementing various kinds of meetings. We have developed a ready-made format for an efficient control system irrespective of the business sector and its specific needs. Our services include implementation strategies and tools, meeting management, event marketing, training and organisational development.
How do we work
How can you rebuild a train as it rushes along? How can you make a supertanker change direction in record time? FutureLab Method is our own-developed method, a high-speed model for successful strategies and integrated communication at all levels. We act as specialists in the four elements of the FutureLab Method, developing brands in all dimensions, in line with market needs, business benefit, implementation within the organisation and top-flight creativity. The result is competitive communication solutions and strategic action plans, ready to meet future global markets - right now.
FutureLab Method: Fast and secure development model
> Explore: Analysis that defines business opportunities
> Think: Concept development for global competitiveness
> Create: Business-generating design and communication solutions
> Act: Internal and external implementation